What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

97%

Read Reviews

97% signal

of consumers read online reviews when choosing a local business, so your reputation does the selling before a homeowner ever calls.

Source: BrightLocal, Local Consumer Review Survey 2026

85%

Swayed by Reviews

85% signal

of consumers say positive reviews make them more likely to use a business, which is why steady review collection turns finished jobs into new ones.

Source: BrightLocal, Local Consumer Review Survey 2026

42%

Photos Drive Directions

42% signal

more requests for driving directions go to businesses whose Google profile has photos, so showing real job photos helps customers find and pick you.

Source: Google (Google Business Profile Help), 2024

41%

Trust a Website

41% signal

more trustworthy is how consumers rate a business that has a website versus one without, making your site the strongest credibility signal after reviews.

Source: DreamHost, 2026 Local Business Trust Index (survey of 1,201 U.S. consumers)

76%

Act on Local Search

76% signal

of people who run a nearby search on a phone visit a business within a day, so being easy to find and call captures buyers ready to book now.

Source: Google research, via Think with Google

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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