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Accountants & Bookkeepers

Accountants & Bookkeepers

Research-backed benchmarks for accountants & bookkeepers.

Benchmarks

What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

97%

Read Reviews

97% signal

of consumers read online reviews for local businesses before choosing one

Source: BrightLocal, Local Consumer Review Survey, 2026

71%

Read on Google

71% signal

of consumers' local-business review reading happens on Google, making your Google presence the first impression that counts

Source: BrightLocal, Local Consumer Review Survey, 2026

41%

Trust a Website

41% signal

more trustworthy: how much more credible consumers rate a business that has a website vs. one without, the strongest trust signal after reviews

Source: DreamHost, 2026 Local Business Trust Index

76%

Act on Local Search

76% signal

of people who run a 'near me' search on their phone contact or visit a business within 24 hours

Source: Think with Google, Consumer Insights

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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