What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

76%

Act on Local Search

76% signal

of people who run a "near me" search on their phone visit a related business within a day, so showing up well is the difference between getting the job and losing it

Source: Think with Google (Google), 2018

75%

Read Reviews

75% signal

of consumers always or regularly read online reviews when researching a local business, so reviews and visibility decide who gets the call

Source: BrightLocal Local Consumer Review Survey, 2024

78%

Distrust Mechanics

78% signal

of drivers say they don't always trust their mechanic, making transparency, reviews, and a credible website essential for a shop to win new customers

Source: ConsumerAffairs Mechanic Trust Survey, 2023

41%

Trust a Website

41% signal

more trustworthy: how much more credible consumers tend to find a business that has a website versus one that doesn't

Source: DreamHost 2026 Local Business Trust Index

69%

Website Means Credible

69% signal

of consumers say a website is essential for a local business to be credible, so a shop without one looks less established to first-time customers

Source: DreamHost 2026 Local Business Trust Index

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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