What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

76%

76% signal

of consumers check a business's online presence before deciding to use it in person

75%

75% signal

of consumers 'always' or 'regularly' read online reviews when choosing a local business

80%

80% signal

of consumers search online for local businesses at least weekly

~50%

50% signal

of consumers say a company's website design is important to their opinion of the brand

75%

75% signal

of people judge a company's credibility based on its website

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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