What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

76%

76% signal

of people who run a "near me" search on a smartphone visit a related business within 24 hours

75%

75% signal

of consumers say they 'always' or 'regularly' read online reviews when researching a local business

5-9%

revenue increase associated with each additional star a local business earns in its online rating

75%

75% signal

of users judge a company's credibility based on its website design

69%

69% signal

of gyms have adopted online booking and digital check-ins to make joining and attending easier

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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