What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

92%

92% signal

of consumers say they'd use Google to research and find an attorney online

82%

82% signal

say an outdated website negatively affects their perception of a law firm's quality

75%

75% signal

of consumers 'always' or 'regularly' read online reviews when choosing a local business

42%

42% signal

of the time, law firms take 3+ days to reply to a prospective client's call or web form, long after most have moved on

38%

38% signal

of people said they'd turn to the internet first when looking for a lawyer

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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