What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

71%

71% signal

of U.S. households own a pet, roughly 94 million families looking for trusted pet care

81%

81% signal

of consumers use Google to read reviews when evaluating a local business

75%

75% signal

of consumers say they 'always' or 'regularly' read online reviews of local businesses

69%

69% signal

of consumers say a website is essential for a local business to be credible

70%

70% signal

of consumers are more likely to do business with a company that has a website

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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