Real Estate Agents
Research-backed benchmarks for real estate agents.
Benchmarks
What customers check before they choose
Third-party signals that show why a clear website, reviews, and fast contact matter.
100%
Search Online
100% signalof home buyers used the internet at some point in their home search
Source: National Association of Realtors, 2024 Profile of Home Buyers and Sellers
33%
Research Picks Agent
33% signalof buyers say online research played a key role in how they chose their real estate agent
78%
Want Pro Photography
78% signalof sellers were more likely to hire an agent who offers high-resolution listing photography
41%
Value Listing Photos
41% signalof buyers said photos were the most valuable feature on a real estate website (detailed property info followed at 39%)
Source: National Association of Realtors, 2024 Profile of Home Buyers and Sellers
75%
Read Reviews
75% signalof consumers always or regularly read online reviews before choosing a local business
Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.
Have a project in mind?
Tell us what your business needs. We’ll help you choose the right next step and put together a clear plan.
Prefer to talk first? Call (978) 245-7861. We welcome phone calls.
