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Real Estate Agents

Real Estate Agents

Research-backed benchmarks for real estate agents.

Benchmarks

What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

100%

Search Online

100% signal

of home buyers used the internet at some point in their home search

Source: National Association of Realtors, 2024 Profile of Home Buyers and Sellers

33%

Research Picks Agent

33% signal

of buyers say online research played a key role in how they chose their real estate agent

Source: Zillow, 2025 Consumer Housing Trends Report

78%

Want Pro Photography

78% signal

of sellers were more likely to hire an agent who offers high-resolution listing photography

Source: Zillow, 2025 Consumer Housing Trends Report

41%

Value Listing Photos

41% signal

of buyers said photos were the most valuable feature on a real estate website (detailed property info followed at 39%)

Source: National Association of Realtors, 2024 Profile of Home Buyers and Sellers

75%

Read Reviews

75% signal

of consumers always or regularly read online reviews before choosing a local business

Source: BrightLocal, Local Consumer Review Survey 2024

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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