Retail & Boutiques
Research-backed benchmarks for retail & boutiques.
Benchmarks
What customers check before they choose
Third-party signals that show why a clear website, reviews, and fast contact matter.
81%
Research Before Buying
81% signalof shoppers research a major purchase online before buying in a store
75%
Read Reviews
75% signalof consumers always or regularly read online reviews when researching a local business
76%
Act on Local Search
76% signalof people who run a local "near me" mobile search visit a business within 24 hours
Source: Think with Google, 2016
~2x
Revenue per Employee
the revenue per employee at small businesses with advanced digital engagement vs. basic
Source: Deloitte, Connected Small Businesses in the US (with Google), 2017
88% vs. 47%
Reward Review Replies
would use a business that replies to all its reviews, versus one that never responds
Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.
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