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Retail & Boutiques

Retail & Boutiques

Research-backed benchmarks for retail & boutiques.

Benchmarks

What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

81%

Research Before Buying

81% signal

of shoppers research a major purchase online before buying in a store

Source: GE Capital Retail Bank study, 2013

75%

Read Reviews

75% signal

of consumers always or regularly read online reviews when researching a local business

Source: BrightLocal, Local Consumer Review Survey 2024

76%

Act on Local Search

76% signal

of people who run a local "near me" mobile search visit a business within 24 hours

Source: Think with Google, 2016

~2x

Revenue per Employee

the revenue per employee at small businesses with advanced digital engagement vs. basic

Source: Deloitte, Connected Small Businesses in the US (with Google), 2017

88% vs. 47%

Reward Review Replies

would use a business that replies to all its reviews, versus one that never responds

Source: BrightLocal, Local Consumer Review Survey 2024

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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