Salons & Barbershops
Research-backed benchmarks for salons & barbershops.
Benchmarks
What customers check before they choose
Third-party signals that show why a clear website, reviews, and fast contact matter.
75%
Read Reviews
75% signalof consumers always or regularly read online reviews when researching a local business
88% vs 47%
Reward Review Replies
would use a business that replies to all of its reviews, versus one that replies to none
76%
Act on Local Search
76% signalof people who search for something nearby on their smartphone visit a related business within a day
Source: Google / Think with Google, 2016
~28%
Have No Website
28% signalof U.S. small businesses still don't have a website at all
77%
Book Online
77% signalof barbershop appointments in one booking-software dataset were made online rather than by walk-in or phone
Source: Mangomint, sample of 181,180 barbering appointments, 2024
Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.
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