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Salons & Barbershops

Salons & Barbershops

Research-backed benchmarks for salons & barbershops.

Benchmarks

What customers check before they choose

Third-party signals that show why a clear website, reviews, and fast contact matter.

75%

Read Reviews

75% signal

of consumers always or regularly read online reviews when researching a local business

Source: BrightLocal, Local Consumer Review Survey 2024

88% vs 47%

Reward Review Replies

would use a business that replies to all of its reviews, versus one that replies to none

Source: BrightLocal, Local Consumer Review Survey 2024

76%

Act on Local Search

76% signal

of people who search for something nearby on their smartphone visit a related business within a day

Source: Google / Think with Google, 2016

~28%

Have No Website

28% signal

of U.S. small businesses still don't have a website at all

Source: Top Design Firms survey, via PR Newswire, 2024

77%

Book Online

77% signal

of barbershop appointments in one booking-software dataset were made online rather than by walk-in or phone

Source: Mangomint, sample of 181,180 barbering appointments, 2024

Benchmarks are based on third-party research. Actual results vary by business, market, offer, traffic, and execution.

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